Zionist Organization of America

Since the 1930s, Israelis — my Sabra mother included — would quench their summertime thirsts with a sunshine-colored beverage known as Mitz Paz. The name literally means “Golden Juice” and indeed, Mitz Paz came in two hues from the spectrum: orange-y and yellow-white grapefruit-ish. 

The likeness was purely visual, however, for when it came to flavor, Mitz Paz bore little resemblance to the orange and grapefruit juices we children knew back in the USA. It tasted strange to us, sickly sweet and artificial. What can I say? We couldn’t stand the stuff.