Zionist Organization of America | GreenSoil puts money on the food ventures table›
“If you look at Israeli success stories in agro technology, there are Netafim [drip irrigation] and [seed companies] Zeraim Gedera, Hazera Genetics and Hishtil,” says Gideon Soesman, a co-founder and managing partner of GreenSoil.
“You see these success stories from Israel, yet no one has really focused on that area. There is a wide gap in the market; there is a global need and Israel has an answer but there were no funds going there. We want to help the world and help Israel while offering a business opportunity. It’s a no-brainer,” he says.